1. Marketing executives in healthcare have the primary responsibility for planning, directing, coordinating, and evaluating an organization’s marketing strategies.
2. Healthcare marketing executives will plan promotional campaigns and negotiate advertising contracts with various media outlets to build brand awareness.
3. Help from market research, executives identify appropriate consumer markets and devise effective plans to reach them.
Content marketing skills
Content management system (CMS) experience
Customer relationship management (CRM) skills
Mobile marketing skills
Lead nurturing skills
Email marketing skills