Tuesday , October 20 2020

Area Development Manager – Fresh Category jobs in IFFCO at Abu Dhabi, UAE

Job Description

Job Summary – Management of the sales and distribution activities of Fresh category in Abu Dhabi & Al Ain for Modern Trade. This includes all related business activities relating to; manpower structure, products, customers.

  • Ensure all sales routes under supervision have up to date route plans.
  • Ensure all customer data integrity is continually updated and correct.
  • Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
  • Ensure that outlets under supervision meet the companies ’Picture of Success’ standards.
  • Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
  • Conduct daily visits in the market.
  • Review daily the service levels and sales volume and return performance by route with each salesman in the team. This should be measured against the salesman’s agreed route plan.
  • Responsible for the achievement of distribution targets under area of supervision.
  • Responsible to deliver monthly sales volume and wastage targets for supervisory area.
  • Responsible to ensure the correct visibility and display of products in all outlets is as per the company agreed standards.
  • Responsible to ensure that salesmen under area reconcile their stocks and cash deposit on a daily basis.
  • Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
  • Responsible and accountable for ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
  • Responsible for implementing Planograms across outlets and categories.
  • Responsible and accountable for wastage control for all routes and outlets under supervision.
  • Responsible and accountable for the implementation and management of company strategies and plans in the area under supervision.
  • Responsible and accountable for the leadership, training and coaching of personnel under direct supervision.
  • Responsible for Fresh category of Modern Trade for Abu Dhabi & Al Ain.
  • Develop Sales plans and budgets to achieve & exceed annual sales objectives.
  • Responsible to improve distribution of products, must have excellent professional rapport with customers.
  • Responsible for conceptualizing, planning and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
  • Responsible for monitoring & implementing POP at the store level & devising promotional strategies to increase sales.
  • Negotiate and finalize BDA agreements, must have excellent technical expertise of Rebate / Primary / Secondary displays and other components of business.
  • Responsible for updating TMI contract module & TDA process on time for all contractual customers.
  • Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
  • Directly responsible for collection / reconciliation from company approved credit customers
  • Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
  • Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
  • Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

Please mail CV on sfshaikh(at)iffco(dot)com or apply on this job posting.

Job Details

Job Location: Abu Dhabi, United Arab Emirates
Company Industry: FMCG
Company Type: Employer (Private Sector)
Job Role: Sales
Employment Type: Full Time Employee
Monthly Salary Range: Unspecified
Number of Vacancies: Unspecified
Date Posted: Oct 08

Preferred Candidate

Career Level: Management
Years of Experience: Min: 3 Max: 7
Residence Location: United Arab Emirates
Gender: Male
Degree: Bachelor’s degree / higher diploma


  • Abu Dhabi, UAE

About Us

IFFCO is a United Arab Emirates based innovative and integrated multi food products Group. With an established global presence, the Group offers a wide range of food products, related derivatives, intermediates and services. Key business segments: – Impulse Foods – Agri Business – Oils & Fats – Packaging – Chemicals – Sales and Distribution – International network The IFFCO Group worldwide comprises of 32 offices and 30 manufacturing facilities in 10 countries. From the Group comes some well-known brand leaders including: – Allana – Tiffany – Al Baker – London Dairy – Igloo – Hayat – Noor – Rahma – Allegro Across these brands, the Group delivers value to consumers in the Middle East, Africa, Eastern Europe, West Asia, the Far East, Australia and the USA.

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